Top Bird loves: H&M's tribute to Marimekko

Oh joy! H&M has just revealed its killer 70-piece tribute collection to Marimekko, due to arrive in stores on April 10. Initial verdict? Marimekko fans will be deliriously happy with the signature big, bold splashes of colour and wild prints, not to mention the extremely affordable prices (e.g. 3-button apron dress £30.65; tunic top £11.45; sun hat £11.45; scarf £15.30; and one-piece swimsuit £23).

At the same time, it's an ultra-wearable collection in mostly cottons and jerseys with an appealing throw-on-and-go element. (I love that part about summer fashion.) The punchy palette features dynamic combinations like red and pink; olive and orange; red and turquoise; and red, white and black.

Here's what I may consider doing something dire for on April 10:

Take a look at the tees from the men's collection:

And the super-cute kids' line-up comes with a co-ordinating teddy:

So, what do you think?

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Comments

[March 14, 2008 at 04:10 PM]

love love love

[March 15, 2008 at 02:44 AM]

It all looks fab to me...I just hope it's not one of those collections that doesn't look as good in the actual shop. Either way I'll be first in line to see it!

[March 15, 2008 at 07:33 AM]

Kate - yes, I know what you mean, that crossed my mind, too. I'm also hoping that the vibrant colours withstand a few washing machine cycles. xx

[Anonymous]

Me want one too!

[March 16, 2008 at 07:09 AM]

I think the jewelry is the best part of this collection. Certainly a hit as far as accessories are concerned.

[March 16, 2008 at 09:54 PM]

Ah I can't wait to get a look at it in person!

[March 17, 2008 at 05:32 PM]

Very bold and if the material is half decent it will be a thrilling summer collection

[March 17, 2008 at 06:09 PM]

I think it looks great. Is it too cheesy to buy something for me and something for my daughter?

[March 17, 2008 at 06:20 PM]

Charlotte: aw, matching mum and bub! I know I would be tempted to go "mini me" if I had a kid! Poor kid! I would definitely pull it out for family gatherings, where I know I could get away with it. xx

[March 17, 2008 at 10:40 PM]

I love that necklace! April 10 seems so far away...

[July 17, 2008 at 05:45 PM]

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[Alexander]

We at www.wallartsuk.com also love Marimekko fabrics and felt that we wanted to promote our love for these designs by manufacturing and marketing Marimekko Fabric, Wall Hangings in a range of colours and sizes to suit the modern home and office.

[Becky]

I also love Marimekko Fabrics and have just found a Web Site with the most fabulous range of Marimekko Fabric Wall Hangings which I would like to share with you.

http://www.wallartsuk.com

[women tunics]

I just hope this is not one of those collections that does not look very good in the real shop.Certainly a success as far as the accessories concerned. I will certainly go out of family gatherings where I know I could get away with it.