Shopping in London: Browns' new shoe store

What’s that you hear? Oh don’t mind me - that’s just the pounding of my wee heart as I race to post these pics of Brown’s brand-spanking new shoe store, which opens its doors on Brook Street tomorrow.

As London’s very first dedicated shoe boutique to carry a variety of up-market international designers as well as emerging talent, Browns has created what sounds like the ultimate shoe experience with repair services, bespoke shoes and upcoming “special events”. The downstairs mens’ floor comes complete with its own wireless laptop service and a line-up of designers including Commes des Garcons, Lanvin, Raf Simons and Rick Owens.

And in a move that will compete with Liberty’s new-ish designer shoe floor, Browns will be carrying its own line-up of exclusive designs by the likes of Balenciaga, Balmain, Rupert Sanderson and Martin Margiela.

It all sounds defiantly anti-recession to me, which is reinforced by Browns’ comment that shoes are its “fastest growing category, having doubled year on year since their introduction two years ago.” 

That may be so, but I’ll be desperately trying to hang on to my pennies come opening day tomorrow.

Browns Shoes
59 Brook Street
London W1K 4HS
Tel. 020 7514 0000

Nearest tube: Bond Street
Click here for a Wee Birdy map.
Read more about shops in Mayfair.

Not-so-wee heels pictured: Marni coloured platforms with bow, £390.

All images courtesy of Browns.

Comments

[The Assistant]

Oh no! What's a girl (on a limited budget) to do??? Are you really going to put yourself through that torture? I'll come with, if they're supplying celebratory champagne! Cx

[topbird]

I know, the insanity of it all!

You know what, though? There are some darn good buys in the sale section of the Browns website right now. In a "under 100 quid" good buys kinda-way. So tempting... xx

[Naomi]

Every time I pop in and read your blog i want to be back in London. I shopped everyday (part of my job there), but I must have closed my eyes as I passed some of the places you have found.
I miss the high street, I was such a sucker for disposable fashion.
But these shoes Marni coloured platforms I WANT.

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[the domestic fringe]

Love the shoes...adorable.

-FringeGirl

[LexyB]

I. Want. Those. Shoes ...

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I must have closed my eyes as I passed some of the places you have found