They’re here ... Erdem’s stunning new diaries for Smythson have arrived in-store and online today. His signature hyper-real floral prints are evident in the ‘butterfly’ and ‘garden print’ leather-bound styles (starting at £115 for a classic Panama diary), while his familiar bell-skirted frock is celebrated in his Erdem Girl design.
Both diaries feature two pages of his designs on Smythson’s iconic 'featherweight blue' paper. (If you are heading to the Bond Street store for a peek, make sure you check out the mini-museum out the back. It also provides an excellent excuse to stride purposely through the store when you couldn't possibly consider spending £115 on a diary, Erdem-designed or not. Or you could always stop and buy a £7 silver pencil...)
In the meantime, you may like to swoon over Erdem’s latest spring/summer 2010 collection, showcasing a bounty of blooms and a bevy of feminine silhouettes. Although I’m still loving the digital blur of blooms he produced for autumn/winter … but more on that in a later post.
Smythson
40 New Bond Street
London W1S 2DE
Tel. 020 7629 8558
Nearest Tube: Bond Street
Click here for a Wee Birdy map.
Opening Hours:
Monday to Wednesday, 9.30am-6pm
Thursday 10am-7pm
Friday 9.30am-6pm
Saturday 10am-6pm
Images courtesy of Smythson and Style.com.
Shame I don't use a paper diary anymore - but these are tempting me to use one again!!
Posted by: rochelle | November 02, 2009 at 02:43 PM
Sigh, those diaries are so gorgeous!! I just wish they were more affordable...maybe I should content myself with the pencil ;)
Posted by: skirmishofwit | November 02, 2009 at 10:04 PM
I love Smythson's stuff, if only I could afford more than the pretty silver pencil you mentioned last year!
Am hopefully looking forward to seeing more recommendations from you, Top Bird, before my trip to London in about two weeks. :-)
Posted by: Karen | November 03, 2009 at 02:34 PM
Gimme! I seriously covet a Smythson diary. One day. Til then it's just the Moleskin- which is lovely too
Posted by: Rose | November 03, 2009 at 02:50 PM
Fantastic diaries! How gorgeous! I want one:) xxx LZ
Posted by: London Zest | November 03, 2009 at 07:52 PM
but these are tempting me to use one again!!
Posted by: affiliate | March 19, 2010 at 02:50 AM