It has to be the cross-Atlantic collaboration of my dreams: Liberty and US mega-store Target have joined forces for the very first time to deliver those divine heritage prints to the masses.
Kitschy 60s-style Liberty prints are splashed across a range of super-affordable wares - from bicycles and piggy banks to stationery and flip flops. However, the strength of the collection really lies in the marvellous melamine kitchen and picnicware, like the cheery £25 cake stand and £5 cereal bowls, and the china tea pot is also rather lovely.
UK shoppers will be able to snap up pieces online from Liberty's website from 12 March, whilst Londoners can shop the collection instore at Liberty's Carnaby Street shop space from 29 March, which will coincide with an international ad campaign boasting photography by Tim Walker. (Can you just imagine? Dreamy colour-saturated flower-power Liberty prints emblazoned across London's buses and tube stations. Ohhhh...)
Oooh, I am SO excited!!
Posted by: skirmishofwit | February 05, 2010 at 06:51 PM
The only way this could be more exciting is if they were opening a Target here!
Posted by: Claire | February 05, 2010 at 07:03 PM
Gorgeous! I may have just fainted with excitement. Again. tIO x
Posted by: the Inveterate Optimist | February 05, 2010 at 07:57 PM
So charming - such a shame none of this wonderful Liberty merch isn't available in Aus - at least I don't think it is. I'd adore a mug and an afternoon tea cake stand!
Posted by: Sam | February 05, 2010 at 10:36 PM
Now THIS is a partnership I'm excited about!
Posted by: Chaucee | February 06, 2010 at 12:06 AM
What, really? I am so grateful for this post. I adore Liberty's prints (who doesn't?) but my wallet isn't usually a big fan!
Posted by: Helena | February 06, 2010 at 01:00 AM
Thanks for the tip! I guess they're going to do a big spring time campaign with it? I can't find any of it currently on the Target web site.
Love those mugs!
Posted by: Sylvie | February 06, 2010 at 04:49 AM
I haven't heard of Libery of London. Am I out of the loop, or what? I am definately going to check them out at Target. Love it all!
Posted by: Melissa A. @ Design Delights | February 06, 2010 at 09:16 AM
I'm not completely bowled over but I am intrigued (especially by that cake stand) ...
Posted by: Fionnuala | February 06, 2010 at 11:18 AM
Very exciting. I bought a a small square Liberty silk scarf (1969) very much like that top paisley mug (albeit in Navy/Cream). Looking forward to seeing the collection (assuming things don't cost anywhere near what a scarf does today)...depending on what is available in the U.S. I'll be in England in March, but leave before the 29th, so won't be able to pick up anything at the shop.
Posted by: Mary | February 06, 2010 at 01:22 PM
These are stunning and target snap up some fabulous contemporary designers too. But unfortunatley they're not available to UK customers as they don't ship internationally.
See their shipping restrictions info here http://www.target.com/b/ref=br_bx_2/175-5506348-7306368?ie=UTF8&node=1041130
:-(
Posted by: SallyF | February 07, 2010 at 12:45 PM
I need that cake stand! glad to see the collaboration looks VERY wonderful!!
Posted by: Urban Mums | February 08, 2010 at 03:35 PM
oh great!!!! another chance to obtain some more english merchandise at highly inflated prices at target. (just like
the BOOTS products--good quality, but grossly overpriced.)
why not get some products like HP sauce or any brand of ginger
beer over here to make my emptying of my wallet a little more worthwhile?
Posted by: billy st. louis | February 08, 2010 at 09:33 PM
Hi Sally F - I should have made it clearer in my copy (I must update it, actually) - but the Target collaboration pieces will be available to purchase from the Liberty UK website. Good news for UK customers!
Posted by: Top Bird @ Wee Birdy | February 09, 2010 at 03:18 PM
I love, love love the teapot and the cupcake stand. Must have!
Posted by: Elisa @ Globetrotting in Heels | February 17, 2010 at 09:04 AM
I've been excited about this collaboration since I first heard about it! The housewares look intriguing, but I'm more excited to see what they offer in clothing and accessories. As much as I wish many UK shops were here in the states, I must remind myself that we have some shops here that those in the UK wish for in return...
(And Billy St. Louis, depending on where you live, many big chain supermarkets are now offering a pretty decent array of UK foods, so hopefully you'll be able to find a few that you love!)
Posted by: *gemmifer* | February 22, 2010 at 12:59 AM
There are already things on ebay . . . high prices, but it sounds like they're not sending much stock to stores. Everything looks gorgeous, though!
Posted by: Kiki | March 10, 2010 at 01:39 PM
I got up at 1am to buy the paisley bicycle. By the time I got up back up (!) at 7 at least a third of the on line items were gone. I'd never heard of Liberty of London but am now in LOVE. Sorry I missed the cake stand but I had to use SOME restraint!
Posted by: Meme | March 14, 2010 at 07:24 PM
Are there anymore bone china wares available nowadays?
I long for a Wedgwood style tea set.
Posted by: mil at lacy knitting | March 02, 2011 at 05:22 PM
UK shoppers will be able to snap up pieces online from Liberty's website from 12 March, whilst Londoners can shop the collection instore at Liberty's Carnaby Street shop space from 29 March
Posted by: Carlos | March 09, 2011 at 03:34 AM