Wee find: COS SS10

It’s no secret that my beloved COS, the elder (and more sophisticated) sister of H&M, is my favourite high street shop in London. The fabrics, prints and cuts are superior to anything you’d find in Hennes, but the prices are still extremely reasonable (around £30 for a top or cardie).

The line-up for SS10 is particularly fresh and feminine with a palette of neutral beiges, dove greys, palest blues and pinky-nudes, which softens the more utilitarian and sharply tailored pieces.

It's the unexpected details (likes assymetrical tucks, twists and ruffles) that make COS at once unique, non-high street and totally wearable, and I especially love the ‘craftiness’ of the apron detailing and oversized pockets in this season's collection, alongside the sportier acid bright neoprene pieces.

The children’s collections are always particularly well done, with A.P.C.-esque smocks, neutral basics and the most wonderful abstract prints, like this skirt below.

COS
222 Regent Street
London, W1
Tel. 0207 4780 400
Nearest tube: Oxford Circus
Click here for a Wee Birdy map.

Opening hours:
Monday to Wednesday 10am-8pm
Thursday 10am-9pm
Friday to Saturday 10am-8pm
Sunday Noon-6pm

All images courtesy of COS.

Comments

[Marie]

I've never quite managed to find anything I like but always see pieces on websites and blogs I think are great, like the ones you've chosen. I think I need to give it another shot, perhaps with someone to guide me to pieces which suit me...

[skirmishofwit]

Oh, I haven't heard of COS before - I must give it a try. I can see lots that I like on their website already.

[Top Bird @ Wee Birdy]

Hi Marie - definitely worth another shot. I've also found that a lot of the pieces look totally different once you've tried them on - they just don't look like much on the hanger. xx

[Make Do Style]

Oh how we love COS - also at Westfield and Covent Garden now...

[Jenny Wren]

Will have to pop in next time I'm in London.

[TrulyMadlySweetly]

Even more exciting is they open in Glasgow at the end of this month. That's my 2010 working wardrobe sorted out soon.

[Delicious Industries]

I've never shopped in COS, nor did I know it was anything to do with H&M (you learn something new everyday). Now, do they do large children's sizes because I really want that cute skirt??

[Caroline, No.]

I really love that skirt. I love Cos too, I need to make more effort to journey into town to shop there!